A good heavyweight tee is an investment that pays off for years — if you treat it right. The fastest way to wear one out is the laundry routine, so here's how to keep yours soft and the print sharp.
Wash cold, inside out
Cold water protects the fibers and the print. Turning the shirt inside out keeps the graphic from rubbing against everything else in the drum.
Skip the fabric softener
It feels counterintuitive, but softener coats the fibers and dulls the print over time. Cold water and a gentle detergent do the job without the buildup.
Hang or tumble low
High heat is what shrinks and cracks. Hang dry when you can, or tumble on low. Treated this way, a quality tee only gets better — softer every season, the crest fading just enough to look earned. Browse the collection →